Need to do research on products/service either it's a new product/service or reband not-well-known brand in the market
- Product/service name
- Rage of products in the market
- Product positioning/Advertising media
Product Name
Hair Solution Shampoo 3 in 1
Introduction
Shampoo is a hair care product that is used for the
removal of oils, dirt, skin particles, dandruff, environmental pollutants and
other contaminant particles that gradually build up in hair. The goal of using
shampoo is to remove the unwanted build-up without stripping out so much sebum
as to make hair unmanageable. Hair care is an overall term for parts of hygiene
and cosmetology INVOLVING the hair on the human head. Hair care will Differ
According to one's hair type and According to various processes That can be
applied to hair. All hair is not the same; hair is a manifestation of human
diversity.
In this article, 'Hair care' is taken to mean care
of hair on the human head, but mention may be made of processes and services
Which impact hair on other parts of the body. This includes men's and women's
facial, pubic, and other body hair, Which may be colored, trimmed, shaved,
plucked, or Standard and Poor Otherwise removed with treatments as waxing,
sugaring, and threading. These services are offered in Salons, barbershops, and
day spas, and products are available commercially for home use. Laser hair removal
and electrolysis are also available, though these are of service provided (in
the US) by licensed professionals in medical offices or specialty spas.
Shampoos have a pH of between 4 and 6 and do not
Contain soap. Soapless shampoos are ACIDIC and therefore closer to the natural
pH of the hair. ACIDIC shampoos are the most common type used and maintain or
improve and the condition of the hair as for hire do not swell the hairshaft
and do not strip the natural oils. Conditioners are often used after shampooing
to smooth down the cuticle layer of the hair, Which can roughened Become held
to celebrate the physical process of shampooing. There are three main types of
conditioners: anti-oxidant conditioners, Which are used in Salons MSi after
chemical services and Prevent creeping oxidation; internal conditioners, Which
enter into the cortex of the hair and help improve and the hair's internal
condition (also known as treatments); and external conditioners, or everyday
conditioners, Which smooth the cuticle layer down, making the hair shiny,
combable and smooth. Conditioners can also provide a physical layer of
protection for the hair against physical and environmental damage.
Background Research
These days, certain shampoos claim that they can strengthen hair up to ten times. We see these commercials very often, whether it’s on TV, on the internet, and even on billboards as we are going around town. For our science fair project this year, we are going to determine if these advertisements are true. We are experimenting if hair strengthening shampoos are actually effective.
There are many different types of ingredients in shampoo, and they vary between the different brands. However, the one ingredient that appears in every bottle are surfactants. Surfactants act as detergents in shampoos, because they clean the hair by removing oil, dirt, grease and dandruff. In many shampoos, there is more than one type of surfactant and they must be mild so that it does not severely irritate our eyes.
Before soap and shampoo were invented, people rubbed oils in their hair to clean it and to make it smell good. We can compare shampoo to soap because they both remove excess dirt and soil from our bodies. Soap can also be found in shampoo. The soaps help clean the smaller spaces in our hair because it reduces the surface tension of water. In addition, there are ingredients in shampoo that emulsify grease, oil and other contaminants. Another way soap washes off these contaminants is by bonding to the layer of protective oil in each strand of hair, and when the shampoo is rinsed off, the contaminants all come off with the soap.
Product
To introduce the product about Shampoo 3 in 1 for
hijab women. Today’s in market almost all the product we buy come from
packaging. Using to protect, control and identify the product. Therefore, if it
is implemented in a skilful way users often choose products based on packaging.
Besides that, information of history from product
research is Shampoo is a hair care product that is used for the removal of
oils, dirt, skin particles, dandruff, environmental pollutants and other
contaminant particles that gradually build up in hair. The goal of using
shampoo is to remove the unwanted build-up without stripping out so much sebum
as to make hair unmanageable.
In conclusion, this project is to create new design
shampoo product for hijab women. Shampoo 3 in 1 have 3 contains personal care
of hair shampoo, conditioner and clean & fresh in a bottle.
Difference
Shampoo Higher Profile and Low Profile
1.
Shampoo
Safi Shayla
·
Famous
·
Exclusive design
·
Colorful (blue, pink, green)
·
Sell everywhere
·
Have many way to promote
·
Reasonable (price)
2.
Hair
Solution (Tesco)
·
Less valuable
·
Simple design
·
Simple design
·
Just sell in Tesco
·
Promotion through
·
Cheap (price)
Marketing
Objective
To create a new product design 3 in 1 shampoo
(Tesco) for Hijab Women.
Marketing
Strategy
Hold launch Hair Solution 3 in 1 Shampoo (Tesco) and
promote it through different types of advertising such as distributing catalog,
posters, special discounts for members. The first one hundred people who come
during the launch can get simple Hair Solution 3 in 1 Shampoo (Tesco)
Communication
Objective
To create a new product design Hair Solution 3 in 1
Shampoo (Tesco) have 3 contains personal care of hair shampoo, conditioner and
anti-dandruff in a bottle to Malaysian with affordable price.
Communication
Strategy
To promote a new product by placing billboards in
the area Tesco, brochure infused in catalog Tesco and posters distributed to
home.
Target
Audience
Target product 3 in 1 shampoo for hijab women
regardless of age.
Product
Positioning
Product Hair Solution 3 in 1 shampoo is available
only supermarket Tesco.
Message
Strategy
Hair Solution 3 in 1 Shampoo, comes with a lime
fruit is specially designed for hijab women to look fresh without any
distractions like the problem of hair loss, itchy scalp and etc.
Creative
Platform
To help hijab women who have trouble finding shampoo
suitable for a low price without having any problems when using the Hair
Solution 3 in 1 Shampoo.
Toner
& Manner
The Toner & manner Hair Solutions 3 in 1 Shampoo
can give the wear feel more confident and fresh no matter where they are.
Promotion
Advertising
Plan
•
To make Product Brand Tesco make an impact on society, promotion through
many aspects are needed.
•
Campaign should be held for this product
so that people can focus on this products. And also by conducting exhibition
also will help in promoting this brand.
•
Advertise through web also plays crucial
part. Through this promoting method this product will gain more attention from
people.
• To promote this product, advertising that can be
used like billboard, catalog, and poster.
Proposed
Solution
This project is to create new design specifically
for hijab women. How to promote product shampoo hijab women is to provide
media, billboard, poster and etc. This project to introduce product shampoo
specifically to hijab women.
Aim
To
introduce this products shampoo to all women who are having trouble finding the
right shampoo
for people especially hijab women
Objective
To
help hijab women with loss hair, dandruff and other.
To create a new design for shampoo
packaging
Design
Approach
Reason why choose
product shampoo specifically for women hijab Because to create new design and
different ingredients of shampoos available in the market. Shampoo 3 in 1 have
3 contains personal care of hair shampoo, conditioner and anti-dandruff in a bottle. Moreover, the color used for
this product is green Suitable for lime flavor.
Conclusion
According
to the respondents and theory, product is a major component in brand strategy
and marketing to convey messages and brand values. Marketing and information
can be designed into the visual elements used in the package to communicate the
message to the emotions of consumers. In addition, the shows 'color' texture
'is a visual element used to capture users' attention and most important, to
influence their emotions. Designers and marketers can achieve success as a
designer packaging that incorporates design elements that tell the story of the
brand and place.
References
V.A, J.S.S, U.L (2013). Perspectives on the Elements of Packaging
Design from http://www.bth.se/fou/cuppsats.nsf/all/.../$file/BTH2013Viktoria.pdf
Chang, L (2009). "Top 10 foods
for healthy hair". WebMD. Retrieved 2010-10-22. From http://en.wikipedia.org/wiki/Hair_care
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