Task 2

What is Movie Poster

Movie Poster is a poster used to advertise a film. Studio often several posters that vary in size and content for various domestic and international markets. It may also include a tag line, the name if the direction, name of characters, the release date n etc.

we need to create one Poster. The theme I choose for my Poster is 'Gaming'.

Example Poster Gaming

Figure 1: Poster Dota 2 with Hobbit

Figure 2: Poster Avengers

Figure 3: Dota 2

What is Gaming

Gaming is the act of playing games. A person who plays games is called a gamer. 

IDEA DEVELOPMENT

Figure 4: Layout 1

Figure 5: Layout 2

Figure 6: Layout 3

Figure 7: Layout 4

Figure 8: Layout 5

DIGITAL IDEA DEVELOPMENT

Figure 9: Idea 1

Figure 10: Idea 2

Progress

Figure 11: Movie Poster 1

Figure 12: Movie Poster 2

Figure 13: Edit effect and put logo

Figure 14: use AI for fonts

FINAL OUTPUT

Figure 15: Movie Poster (Hero Dota 2)

CONCLUSION

In conclusion, I get more information how to create movie poster use Adobe Photoshop to edit image and put some effect. After that, I transfer movie poster at Adobe Illustrator to put fonts. I used fonts Avengers and Century Gothic for my movie poster.

Art Direction for Advertising

Task 1

What is Art Direction for Advertising ?

Advertising art directors, often referred to as 'Creatives', are responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including :-

• Television / Cinema
• Internet (digital/viral marketing)
• Poster
• Press
• Direct Email

When Art Direction for Advertising Introduced ?

Modern advertising was created with the innovative techniques introduced with Tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.

Sofware use in Advertising

• Adobe Illustrator
• Adobe Photoshop
• Advantage Desktop
• 3D Raster Effects
• Adobe Flash Professional
• Adobe After Effect
• Cinema 4D Prime

Purpose for Advertising

Advertising is at the front delivering the proper message to customers and prospective customers.

The purpose of advertising is to convince customers that a company's services or products are the best, enchance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the sales people's individual messages, draw customers to the business and to hold existing customers.

Poster and Website

After, finish do research about what is Art Direction Advertising, we need to research about what is

is poster and website. We choose to research about 'Cadbury.

Website