What is Art Direction for Advertising ?
Advertising art directors, often referred to as 'Creatives', are responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including :-
- Television / Cinema
- Internet (digital/viral marketing)
- Poster
- Press
- Direct Email
Modern advertising was created with the innovative techniques introduced with Tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.
Sofware use in Advertising
- Adobe Illustrator
- Adobe Photoshop
- Advantage Desktop
- 3D Raster Effects
- Adobe Flash Professional
- Adobe After Effect
- Cinema 4D Prime
Purpose for Advertising
Advertising is at the front delivering the proper message to customers and prospective customers.
The purpose of advertising is to convince customers that a company's services or products are the best, enchance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the sales people's individual messages, draw customers to the business and to hold existing customers.
Poster and Website
After, finish do research about what is Art Direction Advertising, we need to research about what is
is poster and website. We choose to research about 'Cadbury.
Website
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