Introduction To Products, Marketing and Advertising Media.
(a) Understanding CREATIVE PLATFORM and SAMPLE MARKETING PLAN. Need to do 2 Summary report based on notes given. Summary need to submit together with at least 150-200 words
SAMPLE MARKETING PLAN
The statistical and financial information in this booklet
are assumptions for the case study and should not be used for an actual
business plan. Intending and existing business people must undertake their own
research and use reliable data for the preparation of their business plans.
Therefore, to start up your business, be sure find out which legislation,
license and codes of practise will affect your enterprise. Example, it’s a
guide to how you can prepare a marketing plan, require more or less
information, conduct the appropriate research and planning for business to
ensure your plan in effective marketing. In addition, mission statement is
about the business will provide a complete service, including free design and
quotes, supply and installation of equipment and fittings.
Current market position is very important to understand about your business before do deciding and external and internal business factors need to be Considered and planned for to simplify the business. Market position has a number of factors, namely Price — The amount of money needed to buy products, Product — The actual product, Promotion (advertising)- Getting the product known, Placement — Where the product is sold, People — Represent the business, Physical environment — The ambiance, mood, or tone of the environment, Process — The Value-added services that differentiate the product from the competition (e.g. after-sales service, warranties), and Packaging — How the product will be protected. Market overview in your business is affected by factors beyond your control, and these need to be taken into account before making any plans, this part of the marketing plan is an overview of your key markets and predicted major changes on those markets that will impacts on your business success. Allow for factors such as new regulations under consideration, interest rate fluctuations, change in market characteristics and technological advances. SWOT analysis has four categories: strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is, the basic model is easy to evaluate what the organization can and can not do and also the chance that a potential threat. SWOT analysis is to take the information from the environmental analysis and separate into internal (strengths and weaknesses) and external issues (opportunities and threats). When this is completed, SWOT analysis determines what may assist the firm in achieving its objectives, and what obstacles must be overcome or minimized to achieve desired results and be realistic about the strengths and weaknesses of your organization. Distinguish between where your organization is today, and where it may be in the future.
Moreover, Objectives marketing plan is based on understanding the strengths and weaknesses and the business environment you operate it. Marketing Objectives do not just involve trying to make sales and more important objective about creating awareness, interest of developing, motivating people to trial your business or getting a client to return to you. Make sure That for hire Consistent with each other and if the Objectives are not well suited, you must to change one or one per phase delay until you have achieved the first. Objectives marketing plan has four categories of sales, revenue, customer base and Ansoff's Matrix. In Addition, marketing plan must have a good strategy. First, strategy introduction is ideally you will use SWOT analysis and statement of Key Issue and Opportunities to help choose the market segment in which will complete and determine how to position business relative to competition. Second, Target market is small businesses usually only have enough resources to target market segments, important to select the most relevant segment before launching a marketing plan. The most relevant segment is who are your customers and potential customers, is the a market niche which has not been catered for?, how will competitors react ? and etc. Third, Positioning statement is outlining your approach to the market and how you will create brand awareness. Question in developing your plan is which element of you marketing are essential?, do you understand your strengths?, which are preferable but optional? and etc. Branding strategy will make you stand out in marketplace so a branding strategy can be a useful marketing tool. Branding strategy includes ensuring that any marketing or advertising materials, such as business card and staff uniforms. Products strategy is describes long-term products strategy in detail. The consider if you providing a service is what features and benefits do you offer?, unique selling point (USP) and potential products. Pricing strategy has 4 factors ( cost, demand, competition and image )to consider in choosing a selling price. Determining the price and services is an important step when developing the business and marketing plan. Handled pricing strategies and changes can greatly improve the profitability of business. Distribution strategy (place) about your products is part successful marketing. Customer will expect to find product is has when and where they need them, in suitable quantities and etc. Promotional strategy more to regardless of how good your business is, if promote it or do not tell people you exist. This promotion is more than selling and advertising about business and about attracting the right people to use and reuse business. Number of techniques to use and can combined in various ways to create most cost-effective strategy for your needs. Promotion techniques has 4 main categories are public relations, advertising, promotion and packaging of personal selling. Lastly, Services marketing has different between marketing a product and a service. If business is a service business or has a strong service element as part of products sales, the additional elements of the marketing is people, process and physical evidence. Selling a service can be harder to control and keep consistency and it can’t be stored, lead to rejecting potential sales in peak times. Customers don’t leave with a tangible item and as a results value service differently.
Resource requirements and budgets must have mini-plan of one year’s operations. Includes details about how to achieve the overall objectives and coast for various activities. It basically needs to include the objectives for the years, the strategy for reaching the objectives, action plan for the strategy and some contingency action if the plan doesn’t go as expected. Evaluation and control is about information collected during evaluations can also be used in planning future marketing strategies and objectives. Business growth and development about outline the future direction of the business. To grow and develop business, need to optimise use of business infrastructure, increase buying power, improve efficiencies and etc. It’s important the potential investors be aware of strategies for future growth and development. Financial forecasts is making a set of financial projections to support the written information in business plan. Costing show you how established the price of products and services. Example purchase and supply of equipment, provision of subcontract work and etc. Records provides details of the management information systems. Outline the type of records will keep whilst operating the business.
Supporting documents including certain documents will support the statements and including figures for projected cash flows and profit and loss, as well as a statement of financial position. If applicable, attach copies of references, qualifications, licences, permits, partnership agreement, research data, current promotional literature and locality map.
In conclusion, some essays on marketing plan helped me to understand and learn about the definition of marketing plan.
Current market position is very important to understand about your business before do deciding and external and internal business factors need to be Considered and planned for to simplify the business. Market position has a number of factors, namely Price — The amount of money needed to buy products, Product — The actual product, Promotion (advertising)- Getting the product known, Placement — Where the product is sold, People — Represent the business, Physical environment — The ambiance, mood, or tone of the environment, Process — The Value-added services that differentiate the product from the competition (e.g. after-sales service, warranties), and Packaging — How the product will be protected. Market overview in your business is affected by factors beyond your control, and these need to be taken into account before making any plans, this part of the marketing plan is an overview of your key markets and predicted major changes on those markets that will impacts on your business success. Allow for factors such as new regulations under consideration, interest rate fluctuations, change in market characteristics and technological advances. SWOT analysis has four categories: strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is, the basic model is easy to evaluate what the organization can and can not do and also the chance that a potential threat. SWOT analysis is to take the information from the environmental analysis and separate into internal (strengths and weaknesses) and external issues (opportunities and threats). When this is completed, SWOT analysis determines what may assist the firm in achieving its objectives, and what obstacles must be overcome or minimized to achieve desired results and be realistic about the strengths and weaknesses of your organization. Distinguish between where your organization is today, and where it may be in the future.
Moreover, Objectives marketing plan is based on understanding the strengths and weaknesses and the business environment you operate it. Marketing Objectives do not just involve trying to make sales and more important objective about creating awareness, interest of developing, motivating people to trial your business or getting a client to return to you. Make sure That for hire Consistent with each other and if the Objectives are not well suited, you must to change one or one per phase delay until you have achieved the first. Objectives marketing plan has four categories of sales, revenue, customer base and Ansoff's Matrix. In Addition, marketing plan must have a good strategy. First, strategy introduction is ideally you will use SWOT analysis and statement of Key Issue and Opportunities to help choose the market segment in which will complete and determine how to position business relative to competition. Second, Target market is small businesses usually only have enough resources to target market segments, important to select the most relevant segment before launching a marketing plan. The most relevant segment is who are your customers and potential customers, is the a market niche which has not been catered for?, how will competitors react ? and etc. Third, Positioning statement is outlining your approach to the market and how you will create brand awareness. Question in developing your plan is which element of you marketing are essential?, do you understand your strengths?, which are preferable but optional? and etc. Branding strategy will make you stand out in marketplace so a branding strategy can be a useful marketing tool. Branding strategy includes ensuring that any marketing or advertising materials, such as business card and staff uniforms. Products strategy is describes long-term products strategy in detail. The consider if you providing a service is what features and benefits do you offer?, unique selling point (USP) and potential products. Pricing strategy has 4 factors ( cost, demand, competition and image )to consider in choosing a selling price. Determining the price and services is an important step when developing the business and marketing plan. Handled pricing strategies and changes can greatly improve the profitability of business. Distribution strategy (place) about your products is part successful marketing. Customer will expect to find product is has when and where they need them, in suitable quantities and etc. Promotional strategy more to regardless of how good your business is, if promote it or do not tell people you exist. This promotion is more than selling and advertising about business and about attracting the right people to use and reuse business. Number of techniques to use and can combined in various ways to create most cost-effective strategy for your needs. Promotion techniques has 4 main categories are public relations, advertising, promotion and packaging of personal selling. Lastly, Services marketing has different between marketing a product and a service. If business is a service business or has a strong service element as part of products sales, the additional elements of the marketing is people, process and physical evidence. Selling a service can be harder to control and keep consistency and it can’t be stored, lead to rejecting potential sales in peak times. Customers don’t leave with a tangible item and as a results value service differently.
Resource requirements and budgets must have mini-plan of one year’s operations. Includes details about how to achieve the overall objectives and coast for various activities. It basically needs to include the objectives for the years, the strategy for reaching the objectives, action plan for the strategy and some contingency action if the plan doesn’t go as expected. Evaluation and control is about information collected during evaluations can also be used in planning future marketing strategies and objectives. Business growth and development about outline the future direction of the business. To grow and develop business, need to optimise use of business infrastructure, increase buying power, improve efficiencies and etc. It’s important the potential investors be aware of strategies for future growth and development. Financial forecasts is making a set of financial projections to support the written information in business plan. Costing show you how established the price of products and services. Example purchase and supply of equipment, provision of subcontract work and etc. Records provides details of the management information systems. Outline the type of records will keep whilst operating the business.
Supporting documents including certain documents will support the statements and including figures for projected cash flows and profit and loss, as well as a statement of financial position. If applicable, attach copies of references, qualifications, licences, permits, partnership agreement, research data, current promotional literature and locality map.
In conclusion, some essays on marketing plan helped me to understand and learn about the definition of marketing plan.
CREATIVE PLATFORM
The basic
advertising creative platform is an essential part of advertising planning. It
should include the following elements is marketing objective, marketing
strategy, communication objective, communication strategy, target audience,
products positioning, message strategy, creative concept and tone & manner.
First, meaning of marketing objective is an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Second, communication objective is Intended goals of an advertising or promotional program. Possible communications objectives include creating awareness, imparting knowledge, projecting an image, shaping attitudes, stimulating a want or desire, and/or effecting a sale. Third, communication strategy is communication strategy can mean either communicating a concept, a process, or data that satisfies a long term strategy goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes. Four, target audience is definition your consumers by demographics (age, sex, income, education, etc.), psychographics (lifestyles, attitudes, interests, opinions, product usage (use of the product, use of competing products, use of complementary products. It might be helpful to construct a profile of a typical member of your target audience. In addition, product positioning is Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives. Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business' or organization's goals, such as increasing sales volume, brand recognition, or reach in advertising. Message strategy is idea about how to creatively and persuasively communicate a brand message to a target audience. Creative concept is Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and artistry in advertising help distinguish brand leaders. Knowing how to use creativity to deliver powerful ad messages is key. Lastly, tone & manner is "tone and manner" of a brochure design for an apartment are: modern, elegant and simple Or another example, "tone and manner" of a brochure design for products such as perfume to target teens: feminine, dynamic, and modern.
First, meaning of marketing objective is an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. Second, communication objective is Intended goals of an advertising or promotional program. Possible communications objectives include creating awareness, imparting knowledge, projecting an image, shaping attitudes, stimulating a want or desire, and/or effecting a sale. Third, communication strategy is communication strategy can mean either communicating a concept, a process, or data that satisfies a long term strategy goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes. Four, target audience is definition your consumers by demographics (age, sex, income, education, etc.), psychographics (lifestyles, attitudes, interests, opinions, product usage (use of the product, use of competing products, use of complementary products. It might be helpful to construct a profile of a typical member of your target audience. In addition, product positioning is Positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives. Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business' or organization's goals, such as increasing sales volume, brand recognition, or reach in advertising. Message strategy is idea about how to creatively and persuasively communicate a brand message to a target audience. Creative concept is Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and artistry in advertising help distinguish brand leaders. Knowing how to use creativity to deliver powerful ad messages is key. Lastly, tone & manner is "tone and manner" of a brochure design for an apartment are: modern, elegant and simple Or another example, "tone and manner" of a brochure design for products such as perfume to target teens: feminine, dynamic, and modern.
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