Nov 5, 2015

Final Assignment

After, student finish their task, they need to choose 1 theme to combine with logo 'so.mad'. For this final assignment advanced typographic, I choose Doodle theme.

Firstly, I do some research about AAVA

AAVA

The School of Media Arts & Design Program provides the three-year Honours degree from UEL- AVA, UK.


The programme selects its student cohort on the basis of assessing the contents of a portfolio of work that should convey a measure of creative, practical skill and intellectual / enthusiastic engagement in the practice of art and design. Upon gaining entry to the course they will be tutored by highly motivated, research-active staff and will be based in a purpose -built studio environment within Academy of Architecture and Visual Art- AAVA, MALAYSIA which is fully accessible and integrated within the extensive campus of the University College of Legenda. Students will benefit from a challenging and coherent programme of instruction, guidance and exploration, providing them with a positive sense of direction towards a future in art and design.


Figure 1: Logo ‘so.mad’

 What is Doodle Art
A doodle is a drawing made while a person's attention is otherwise occupied. Doodles are simple drawings that can have concrete representational meaning or may just be abstract shapes. Typical examples of doodling are found in school notebooks, often in the margins, drawn by students daydreaming or losing interest during class.[1] Other common examples of doodling are produced during long telephone conversations if a pen and paper are available. Popular kinds of doodles include cartoon versions of teachers or companions in a school, famous TV or comic characters, invented fictional beings, landscapes, geometric shapes, patterns and textures.
Figure 2: Example
 IDEA DEVELOPMENT

Figure 3: sketch 

Figure 4: sketch

DIGITAL IDEA DEVELOPMENT

Progress

Figure 5: Before

Figure 6: After

Figure 7


Figure 8

Figure 9

Figure 10

Figure 11
FINAL OUTPUT

Figure 12: Theme doodle ‘so.mad’

Promotional Item

Figure 13

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