Dec 18, 2014

COPYWRITING IN ADVERTISING - TASK 2

TAGLINES

A tagline is  a short, powerful phrase that is associated with your company name. It represents the tone and feeling you want for your products or services. It is often part of your company graphics e.g. the logo and letterhead. It stays with you all the time. It'll only change when you want to totally redefine your company. In many cases the tagline becomes so well known that it is instantly recognizable.

10 Examples:


Sony Tagline: make.believe

Apple Tagline: Think Different

Hungry Jacks Tagline: Makes It Better

Nike Tagline: Just Do It

Adidas Tagline: Impossible is nothing

Garnier Tagline: Take care

 
KitKat Tagline: Have a break, have a kitkat

 
Nokia Tagline: Connecting People

 
Honda Tagline: The power of Dream

Disneyland Tagline: The Happiest Place on Earth 

SLOGANS

Simple and catchy phrase accompanying a logo or brand, that encapsulates a product's appeal or the mission of a firm and makes it more memorable. And which (when used consistently over a long period), becomes an important component of its identification or image


Mc Cafe Slogan: JOY of Sweet Warmth

iPhone Slogan: This changes everything again

Magnum Slogan: With cracking chocolate

Coca-Cola Slogan: Believe in a happier tommorow

Pizza Hut Slogan: We have a salad for some reason

BlackBerry Slogan: One brand. One Promise

Nescafe Slogan: Great ideas come from great coffe

Pepsi Slogan: Drink it to believe it

Samsung Slogan: Designed for humans

Starbuck Slogan: The best coffee For the best You

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