DESIGN METHOD: ASSIGNMENT BRIEF

1. Assignment Title: Typographic Exhibition Series

2. Leaning Outcome(s) covered:

    LOC 1: Know the phases of the design development cycle
    LOC 2: Plan a project using the design development cycle
    LOC 3: Use imagination and innovation in the development of a product
    LOC 4: Propose design improvements to the production process 

3. Programme Learning Outcome(s) and Programme Objective(s) covered:

    The learning outcomes of the programmes are students will be able to:
    1) Know the phases of the design development cycle
    2) Be able to plan a project using the design development cycle
    3) Be able to use imagination and innovation in the development of a product
    4) Be able to propose design improvements to the production process

The aim of this programme BTEC Higher National Diploma in Graphic Design is to provide leaning environment that ensures student will:

    1) Gain education and training for a range of careers in Graphic Design
    2) Develop skills in design, implementation and evaluation appropriate to the pathway they
        have chosen.
    3) Become proficient in Graphic Design skills relevant to the industry and the
        current scenario
    4) Be aware of trends in the area of specialization.
    5) Be able to learn and work both individually and as part of a group
    6) Develop effective communication skills, both on an individual basis as well as making
        corporate presentations
    7) Produce work of a highly professional standards
    8) Be equipped to pursue further study in the area of choice

4. Assessment criteria covered:

     1.1 Research and record the phases of the design development cycle
     2.1 Apply the design development cycle in own project work
     3.1 Apply immagination and innovation to the development of a specified product
     4.1 Evaluate design improvements to the production process
     4.2 Estimate the value of the design development cycle in a commercial context

5. Relationship to other modules

• Level 4:

       - Unit 11: Design Principles
       - Unit 88: Product Design

• Level 5:

       - Unit 4: Professional Practice in Art and Design
       - Unit 93: Specialist 3D Technology and Processes

6. Scenario/Introduction/Background Information: 

    This unit focuses on understanding and applying the design development cycle when creating a new product or improving an existing product or service. The design development cycle encompasses the process from initial concept through to design and production, including reviews at various stages. Learners will explore the stages and methodology relating to design methods and apply them to their own work. Learners will be encouraged to develop an analytical and methodical approach and to use evaluation and review to develop work. Design methods used to develop products or services should be innovative and could involve a new product, an improvement to an existing product or the application of new technology or materials.

     Learners will be expected to apply the fundamentals of design methods when developing their own product and to develop resourceful and innovative design solutions to a brief. Rigorous reviews and testing of ideas should be used to encourage debate and development of ideas. Production methods should be researched and learners should show an understanding of the relationship between design and the creation of outcome. The commercial context of the work should be considered and this can be achieved through working to a brief, considering costings, the needs of end users, the environment and issues of sustainability.